2024-ITN

‘AI’ washing machine to smart TV: Premium carts drive festive sales
‘AI’ washing machine to smart TV: Premium carts drive festive sales
Premium products like AI-enabled washing machines, and 'smart' ACs continue to drive festive shopping demands, outpacing the mass segment
Read More
Voltas to celebrate Onam with attractive offers
Voltas to celebrate Onam with attractive offers
Voltas Limited from the Tata family, a leader in the air conditioning sector, has announced extensive offers for consumers in Kerala on the occasion of Onam.
Read More
Voltas Q1 profit up over two-fold to Rs 335 cr; sells 1 mn AC units in June QTR
Voltas Q1 profit up over two-fold to Rs 335 cr; sells 1 mn AC units in June QTR
Air conditioning maker and engineering services provider Voltas Ltd on Monday reported an over two-fold jump in consolidated net profit at Rs 335 crore for the first quarter ended June 30, 2024, led by a "significant volume growth" from its...
Read More
Voltas’ festive offer - Up to 10% cashback, attractive EMI
Voltas’ festive offer - Up to 10% cashback, attractive EMI
Tata Group's AC and cooling solutions provider Voltas Limited has announced its special Ganpati offer for the year 2024. Voltas is offering significant discounts on its latest range of air conditioners, refrigerators, and other products this year.
Read More
Marketers Reflect On ‘Had I Known A Year Ago’: Lessons On Adaptability & Strategy
Marketers Reflect On ‘Had I Known A Year Ago’: Lessons On Adaptability & Strategy
In the fast-paced world of marketing, hindsight is often the clearest lens through which brands and marketers accomplish their path to success. In the fast-paced world of marketing, hindsight is often the clearest lens through which brands and marketers accomplish...
Read More
Biz Mantras For Consumer Electronic Brands To Balance Cost Efficiency & Product Quality
Biz Mantras For Consumer Electronic Brands To Balance Cost Efficiency & Product Quality
The consumer electronics market has undergone a significant transformation in recent years, driven by evolving consumer preferences, technological advancements and shifting market dynamics.
Read More
Voltas has launched its fourth brand store in Lucknow
Voltas has launched its fourth brand store in Lucknow
Tata Company’s brand Voltas Limited inaugurated its fourth exclusive brand store on Monday near Mama Chauraha in Singh Tower, Vikas Nagar in the city.
Read More
Voltas opens its 4th brand store in Lucknow Expands its footprint further by opening its 51st exclusive brand store in UP
Voltas opens its 4th brand store in Lucknow Expands its footprint further by opening its 51st exclusive brand store in UP
Voltas Limited, India’s No. 1 AC company, from the house of Tata’s has launched a new and exclusive brand store in Lucknow yesterday.
Read More
Voltas Beko’s campaign is about stubborn laundry woes during rains
Voltas Beko’s campaign is about stubborn laundry woes during rains
Voltbek Home Appliances Pvt Ltd, a JV between India’s No.1 AC Brand, Voltas and Europe’s free-standing consumer durables player, Arçelik, has launched a campaign that uniquely captures everyday monsoon struggles through relatable and heartwarming moments.
Read More
Customs Relief to Bring More Funds to Electronics Industry
Customs Relief to Bring More Funds to Electronics Industry
Consumer electronic manufacturing will get a leg up and get more investment with the government extending the custom duty exemption or concession in the Budget on several key components used in manufacturing of televisions, microwave
Read More
Brand Speak
Brand Speak
In recent years, Voltas has increasingly embraced digital mediums, as we recognise the growng importance of online channels in reaching and engaging consumers throughout the year
Read More
How Voltas rode the Connected TV wave this General Election
How Voltas rode the Connected TV wave this General Election
General Elections is that time of the year when brands too to cash in to attract consumer eyeballs. One such example, this year has been home appliance company Voltas’ multi-lingual campaign, which was designed to promote its product at the...
Read More
Voltas has opened its first ‘Company Owned and Company Operated (COCO)’ brand store in Chandigarh.
Voltas has opened its first ‘Company Owned and Company Operated (COCO)’ brand store in Chandigarh.
India's number one AC company, Voltas Limited, from the home of Tata, has announced the launch of its first 'Company Owned and Company Operated (COCO)' brand store in Chandigarh.
Read More
Unrelenting heat sets AC demand on fire, scorches buyers’ pockets as India’s torrid summer goes on and on
Unrelenting heat sets AC demand on fire, scorches buyers’ pockets as India’s torrid summer goes on and on
As an unprecedented heat wave drives much of India indoors, AC prices have shot up in most regions of the country. Along with prices, sales too have jumped conspicuously.
Read More
As ACs Start to Sweat, Cos Plan Machines the Heat can’t Wither
As ACs Start to Sweat, Cos Plan Machines the Heat can’t Wither
Air-conditioner manufacturers such as Voltas, Daikin and Godrej Appliances are focusing on developing and selling models that can operate at high outside temperatures, some even up to 55-56°C, after this year's intense heatwave
Read More
Capitalising on Consumer Insights
Capitalising on Consumer Insights
Voltas sold over 2 million units of air conditioners in FY24, registering a 72 percent growth in sales volume across its range of ACs in Q4 FY24
Read More
India’s room AC market to reach Rs.50K cr by FY 29 : Voltas
India’s room AC market to reach Rs.50K cr by FY 29 : Voltas
The India room air-conditioners (RAC) market is likely to grow at a healthy CAGR of 12% to reach Rs.50,000 crore by FY 2028 - 29, TATA grioup firm Voltas said in its latest annual report
Read More
AC and air cooler sales soar amid record-breaking summer heat, price hikes expected next quarter
AC and air cooler sales soar amid record-breaking summer heat, price hikes expected next quarter
After three years of subdued demand, the consumer durables industry has a reason to cheer. With sweltering heat across the country, sales of cooling appliances have sky-rocketed, especially between March and May.
Read More
Too hot, too good for e-tailers: ACs, ice creams and beauty products’ online sales enjoy the heatwave
Too hot, too good for e-tailers: ACs, ice creams and beauty products’ online sales enjoy the heatwave
Consumers are increasingly turning to online shopping for a variety of products like air conditioners, beauty products, and snacks as heatwaves prompt them to stay indoors, especially during peak afternoon hours.
Read More
Air Conditions
Air Conditions
Vital, invisible, enveloping. Air is everywhere, but who gave it such serious thought before a pandemic, global warming, pollution and billionaire notions of inhabiting Mars? The Covid-19 years for which masked faces were a defining visual
Read More
Voltas and Voltas Beko to showcase their latest product innovations at Consumer Electronic World Expo (CEAMA) 2024
Voltas and Voltas Beko to showcase their latest product innovations at Consumer Electronic World Expo (CEAMA) 2024
Voltas Limited, India’s No. 1 AC company, from the house of Tata’s and Voltbek Home Appliances Pvt Ltd, a JV between Voltas & Europe’s leading free-standing consumer durables player, Arçelik announced its participation in the Consumer Electronic World Expo
Read More
‘AI’ washing machine to smart TV: Premium carts drive festive sales
‘AI’ washing machine to smart TV: Premium carts drive festive sales
Premium products like AI-enabled washing machines, and 'smart' ACs continue to drive festive shopping demands, outpacing the mass segment
Read More
Voltas to celebrate Onam with attractive offers
Voltas to celebrate Onam with attractive offers
Voltas Limited from the Tata family, a leader in the air conditioning sector, has announced extensive offers for consumers in Kerala on the occasion of Onam.
Read More
Voltas Q1 profit up over two-fold to Rs 335 cr; sells 1 mn AC units in June QTR
Voltas Q1 profit up over two-fold to Rs 335 cr; sells 1 mn AC units in June QTR
Air conditioning maker and engineering services provider Voltas Ltd on Monday reported an over two-fold jump in consolidated net profit at Rs 335 crore for the first quarter ended June 30, 2024, led by a "significant volume growth" from its...
Read More
Voltas’ festive offer - Up to 10% cashback, attractive EMI
Voltas’ festive offer - Up to 10% cashback, attractive EMI
Tata Group's AC and cooling solutions provider Voltas Limited has announced its special Ganpati offer for the year 2024. Voltas is offering significant discounts on its latest range of air conditioners, refrigerators, and other products this year.
Read More
Marketers Reflect On ‘Had I Known A Year Ago’: Lessons On Adaptability & Strategy
Marketers Reflect On ‘Had I Known A Year Ago’: Lessons On Adaptability & Strategy
In the fast-paced world of marketing, hindsight is often the clearest lens through which brands and marketers accomplish their path to success. In the fast-paced world of marketing, hindsight is often the clearest lens through which brands and marketers accomplish...
Read More
Biz Mantras For Consumer Electronic Brands To Balance Cost Efficiency & Product Quality
Biz Mantras For Consumer Electronic Brands To Balance Cost Efficiency & Product Quality
The consumer electronics market has undergone a significant transformation in recent years, driven by evolving consumer preferences, technological advancements and shifting market dynamics.
Read More
Voltas has launched its fourth brand store in Lucknow
Voltas has launched its fourth brand store in Lucknow
Tata Company’s brand Voltas Limited inaugurated its fourth exclusive brand store on Monday near Mama Chauraha in Singh Tower, Vikas Nagar in the city.
Read More
Voltas opens its 4th brand store in Lucknow Expands its footprint further by opening its 51st exclusive brand store in UP
Voltas opens its 4th brand store in Lucknow Expands its footprint further by opening its 51st exclusive brand store in UP
Voltas Limited, India’s No. 1 AC company, from the house of Tata’s has launched a new and exclusive brand store in Lucknow yesterday.
Read More
Voltas Beko’s campaign is about stubborn laundry woes during rains
Voltas Beko’s campaign is about stubborn laundry woes during rains
Voltbek Home Appliances Pvt Ltd, a JV between India’s No.1 AC Brand, Voltas and Europe’s free-standing consumer durables player, Arçelik, has launched a campaign that uniquely captures everyday monsoon struggles through relatable and heartwarming moments.
Read More
Customs Relief to Bring More Funds to Electronics Industry
Customs Relief to Bring More Funds to Electronics Industry
Consumer electronic manufacturing will get a leg up and get more investment with the government extending the custom duty exemption or concession in the Budget on several key components used in manufacturing of televisions, microwave
Read More
Brand Speak
Brand Speak
In recent years, Voltas has increasingly embraced digital mediums, as we recognise the growng importance of online channels in reaching and engaging consumers throughout the year
Read More
How Voltas rode the Connected TV wave this General Election
How Voltas rode the Connected TV wave this General Election
General Elections is that time of the year when brands too to cash in to attract consumer eyeballs. One such example, this year has been home appliance company Voltas’ multi-lingual campaign, which was designed to promote its product at the...
Read More
Voltas has opened its first ‘Company Owned and Company Operated (COCO)’ brand store in Chandigarh.
Voltas has opened its first ‘Company Owned and Company Operated (COCO)’ brand store in Chandigarh.
India's number one AC company, Voltas Limited, from the home of Tata, has announced the launch of its first 'Company Owned and Company Operated (COCO)' brand store in Chandigarh.
Read More
Unrelenting heat sets AC demand on fire, scorches buyers’ pockets as India’s torrid summer goes on and on
Unrelenting heat sets AC demand on fire, scorches buyers’ pockets as India’s torrid summer goes on and on
As an unprecedented heat wave drives much of India indoors, AC prices have shot up in most regions of the country. Along with prices, sales too have jumped conspicuously.
Read More
As ACs Start to Sweat, Cos Plan Machines the Heat can’t Wither
As ACs Start to Sweat, Cos Plan Machines the Heat can’t Wither
Air-conditioner manufacturers such as Voltas, Daikin and Godrej Appliances are focusing on developing and selling models that can operate at high outside temperatures, some even up to 55-56°C, after this year's intense heatwave
Read More
Capitalising on Consumer Insights
Capitalising on Consumer Insights
Voltas sold over 2 million units of air conditioners in FY24, registering a 72 percent growth in sales volume across its range of ACs in Q4 FY24
Read More
India’s room AC market to reach Rs.50K cr by FY 29 : Voltas
India’s room AC market to reach Rs.50K cr by FY 29 : Voltas
The India room air-conditioners (RAC) market is likely to grow at a healthy CAGR of 12% to reach Rs.50,000 crore by FY 2028 - 29, TATA grioup firm Voltas said in its latest annual report
Read More
AC and air cooler sales soar amid record-breaking summer heat, price hikes expected next quarter
AC and air cooler sales soar amid record-breaking summer heat, price hikes expected next quarter
After three years of subdued demand, the consumer durables industry has a reason to cheer. With sweltering heat across the country, sales of cooling appliances have sky-rocketed, especially between March and May.
Read More
Too hot, too good for e-tailers: ACs, ice creams and beauty products’ online sales enjoy the heatwave
Too hot, too good for e-tailers: ACs, ice creams and beauty products’ online sales enjoy the heatwave
Consumers are increasingly turning to online shopping for a variety of products like air conditioners, beauty products, and snacks as heatwaves prompt them to stay indoors, especially during peak afternoon hours.
Read More
Air Conditions
Air Conditions
Vital, invisible, enveloping. Air is everywhere, but who gave it such serious thought before a pandemic, global warming, pollution and billionaire notions of inhabiting Mars? The Covid-19 years for which masked faces were a defining visual
Read More
Voltas and Voltas Beko to showcase their latest product innovations at Consumer Electronic World Expo (CEAMA) 2024
Voltas and Voltas Beko to showcase their latest product innovations at Consumer Electronic World Expo (CEAMA) 2024
Voltas Limited, India’s No. 1 AC company, from the house of Tata’s and Voltbek Home Appliances Pvt Ltd, a JV between Voltas & Europe’s leading free-standing consumer durables player, Arçelik announced its participation in the Consumer Electronic World Expo
Read More

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‘AI’ washing machine to smart TV: Premium carts drive festive sales
‘AI’ washing machine to smart TV: Premium carts drive festive sales
Premium products like AI-enabled washing machines, and 'smart' ACs continue to drive festive shopping demands, outpacing the mass segment
Read More
Voltas to celebrate Onam with attractive offers
Voltas to celebrate Onam with attractive offers
Voltas Limited from the Tata family, a leader in the air conditioning sector, has announced extensive offers for consumers in Kerala on the occasion of Onam.
Read More
Voltas Q1 profit up over two-fold to Rs 335 cr; sells 1 mn AC units in June QTR
Voltas Q1 profit up over two-fold to Rs 335 cr; sells 1 mn AC units in June QTR
Air conditioning maker and engineering services provider Voltas Ltd on Monday reported an over two-fold jump in consolidated net profit at Rs 335 crore for the first quarter ended June 30, 2024, led by a "significant volume growth" from its...
Read More